The North Star library
Every class only $19/month. Four tracks, fifty-plus lessons, all unlocked the day you subscribe.
Core curriculum
Start here. The basics of using AI to build a business. 11 lessons.
Core · Session 0
Learning to drive
Your first real conversation with Claude. Adjust the mirrors, find the controls, take it around the block. No race today.
12 min · Free
Core · Session 1
Vision to identity
Give your business an identity. A name, a mission, the people it's for. The foundation everything else sits on.
18 min · Beginner
Core · Session 2
Your first agents
Build three agents. Each one does a specific job in your business. This is where Claude stops being a chatbot and starts being a team.
16 min · Beginner
Core · Session 3
Your first AI teammate
How to hand a real task to Claude and get something useful back. The difference between asking and instructing.
14 min · Beginner
Core · Session 4
Teaching Claude what you know
Transfer your expertise into the system. The moment Claude stops being a smart assistant and starts thinking like someone who knows your field.
18 min · Beginner
Core · Session 5
Your minimum viable AI product
Build the smallest thing that proves the idea. Ship it, watch what happens, iterate.
18 min · Intermediate
Core · Session 6
Pricing, packaging, and your first customer
Price for the thing you do, package for the person who buys, get the first yes.
14 min · Intermediate
Core · Session 7
Marketing without a marketing team
Pick one channel. Show up regularly. Let Claude carry the heavy lift.
16 min · Intermediate
Core · Session 8
Operations that run while you sleep
Automations that hold the business together when you are not at the desk.
17 min · Intermediate
Core · Session 9
Scaling without breaking yourself
When to grow, when to hold. The shape of sustainable growth.
15 min · Intermediate
Core · Session 10
What is next and how to keep growing
Wrap on the core curriculum. Where to go from here. How to stay sharp.
12 min · Intermediate
NEW
Chief of Staff Mode
From "I use AI for tasks" to "AI is the operating layer across my whole business." 8 lessons.
Chief of Staff · Lesson 1
Why a Chief of Staff (and Why Claude Is It)
The shift from Claude as task-doer to Claude as operating layer across your whole business.
9 min · Intermediate
Chief of Staff · Lesson 2
The Core Reference, Your Source of Truth
The single doc that captures what your business is. Why this works where ad-hoc chat does not.
14 min · Intermediate
Chief of Staff · Lesson 3
Mount, Persist, Bump, Operating Discipline
The mount-the-folder + edit-in-place + patch-bump workflow. Lean-Core hygiene.
9 min · Intermediate
Chief of Staff · Lesson 4
Skills as Recurring Workflows
How to wrap recurring work in a skill. Live walkthrough of one. Scheduled tasks.
14 min · Intermediate
Chief of Staff · Lesson 5
Multi-Agent Specialists, When and How
The domain-SME-under-master pattern. When to split agents, when to keep one.
11 min · Advanced
Chief of Staff · Lesson 6
The Honest Broker Posture
Why sycophantic AI is dangerous and how to make Claude push back instead of agree.
9 min · Advanced
Chief of Staff · Lesson 7
Putting It Together, A Day in the Life
A real morning in the operating loop. Mount, brief, dispatch, scheduled-task review.
13 min · Advanced
Chief of Staff · Lesson 8
Your Turn, Setting Up Your Own
Fork the kit. Fill in your own Core Reference. Ship your first skill.
11 min · Advanced
NEW
Leadership
AI for business leaders. Three sub-tracks for small-business owners, mid-market function heads, and executives. 18 lessons.
Small business owner
2 to 25 people. Owner-operator wearing many hats.
Leadership · Small Business 1
The leader's edge
What changes when you have a team and Claude. The reframe for the owner-operator who is doing too much.
12 min · Intermediate
Leadership · Small Business 2
Hiring with Claude
Job specs, interview questions, reference checks, and the gut-versus-data call. Hire faster without hiring worse.
15 min · Intermediate
Leadership · Small Business 3
Customer-facing AI your team can ship
Replies, support templates, follow-up sequences. The customer-facing patterns your team can deploy this week.
14 min · Intermediate
Leadership · Small Business 4
Process documentation that sticks
Turn what is in your head into systems the team can actually run without you in the room.
15 min · Intermediate
Leadership · Small Business 5
Marketing without a marketing hire
Claude as your part-time CMO. The five-pillar marketing rhythm a small business can actually keep up.
16 min · Intermediate
Leadership · Small Business 6
The owner's weekly rhythm
Plan the week, review the team, decide what is next. The thirty-minute Sunday session that changes your Monday.
12 min · Intermediate
Mid-market leader
50 to 500 people. Department head, VP, or director running a function.
Leadership · Mid-Market 1
The mid-market reframe
Your team does not need an AI tool. They need AI fluency. The mindset shift for someone running a function inside a larger company.
14 min · Intermediate
Leadership · Mid-Market 2
Building team AI literacy
Training plan, internal champions, the rollout sequence that actually lands.
16 min · Intermediate
Leadership · Mid-Market 3
Process standardization at scale
Claude-built SOPs and team playbooks your people will actually use. The scale-up version of small-business documentation.
17 min · Intermediate
Leadership · Mid-Market 4
Cross-functional alignment
Using Claude to translate between sales, product, ops, finance. The mid-market leader's coordination tax, cut in half.
15 min · Intermediate
Leadership · Mid-Market 5
Reporting up
Exec summaries, board decks, status updates that get read. Use Claude to make your function visible without making it loud.
15 min · Intermediate
Leadership · Mid-Market 6
AI governance for your function
Policy, audit, what to ship versus what to hold. The light-touch governance that protects your function without slowing it down.
15 min · Intermediate
Executive
C-suite, managing director, or running an org-wide P&L.
Leadership · Executive 1
The executive lens
What Claude does for someone at your altitude. The reframe for C-suite, MDs, and people running orgs.
10 min · Advanced
Leadership · Executive 2
Strategic decision support
Pressure-testing your thinking, synthesizing inputs, finding the question. The pattern for using Claude on the decisions only you can make.
14 min · Advanced
Leadership · Executive 3
Board and investor communications
Claude as your high-stakes writing partner. The board memo, the investor update, the difficult phone call you have to make sound calm in writing.
12 min · Advanced
Leadership · Executive 4
Org-wide AI strategy
Picking what to invest in, what to delegate, what to leave alone. The portfolio view of AI for someone running the whole org.
15 min · Advanced
Leadership · Executive 5
Executive presence in writing
The all-hands, the memo, the difficult message. Use Claude to write like you on your most prepared day.
13 min · Advanced
Leadership · Executive 6
The CEO's daily operating rhythm
Morning brief, weekly review, the standing one-on-one with Claude. The rhythm that compounds across a year of executive time.
12 min · Advanced
Master Class
Deeper dives. 11 phases. For when you are past the basics and want to push further.
Master · Phase 1
The Blueprint
Define the project. Build the restoration system. Plan the next three phases. The foundation everything else sits on.
22 min · Advanced
Master · Phase 2
Your Website in a Day
Map the customer journey. Pick the platform. Ship a live multi-page site today, not next month.
19 min · Advanced
Master · Phase 3
Your Course or Product
Lock the outcome. Map the modules. Write the lessons with Claude. Build your first teaching agent.
22 min · Advanced
Master · Phase 4
Getting Paid
Set up Stripe in test mode, connect the enrollment flow, smoke the full purchase, go live. The hobby becomes a business.
20 min · Advanced
Master · Phase 5
The Lead Machine
Build a lead magnet. Capture emails. Send a nurture sequence that delivers value before it sells.
18 min · Advanced
Master · Phase 6
Video Without a Camera
AI video, no camera. Pick an avatar and voice. Write scripts that sound spoken. Ship in batches.
16 min · Advanced
Master · Phase 7
Content at Scale
Build a skill that captures your voice. Generate a week of content in 45 minutes. Automate the posting.
18 min · Advanced
Master · Phase 8
Connecting the Systems
Stop living in five dashboards. Wire the tools together. See the business on one screen.
17 min · Advanced
Master · Phase 9
Making It Bulletproof
Monitoring, alerts, security, email deliverability. Know before customers do.
16 min · Advanced
Master · Phase 10
Launch and Outreach
Beta testers who reshape the product. Personalized outreach that converts. The organic growth flywheel.
19 min · Advanced
Master · Phase 11
The Architect's Edge
Document the system. Build the Architect's Blueprint. The shift from operator to architect.
14 min · Advanced
Quick Wins
Short classes you can finish in 10 minutes. Coming soon.
First wave drops weeks after launch. Subscribers get to ask for what to add next.
Everything here, $19/month.
7 days free. Cancel anytime. No tricks, no tier upsells, no annual lock-in.
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